Monday, January 28, 2008


Last week, we went to check out a new fresh&easy store that just opened up near our house. If you haven't heard of it before, fresh&easy is a new concept from Tesco, the British grocery giant. It is also Tesco's first attempt at entering the U.S. market. The stores are designed to be neighborhood markets (somewhere in between a convenience store and a supermarket).

My one word description of the place: sterile

Other words that come to mind...barren, quiet, cold, uninviting, boring...

For me, it was the complete opposite of say, a Trader Joe's store.

We bought two things - a strawberry dream walking sundae and an organic soy yogurt (can't remember the flavor). Here's are two pics of the walking sundae:

fresh&easy - strawberry dream walking sundaefresh&easy - strawberry dream walking sundae
The description sounded pretty good: moist pound cake, brownies, rich vanilla mousse, strawberries and whipped cream

It was really bad. Way too sweet!!! We ate a few bites each and tossed it. I don't remember the exact cost but it was around $3.95, which I thought was kind of expensive.

I didn't try the yogurt, but Patty said it was terrible.

With Sprouts just down the street from it, I'm not sure if we'll be back at fresh&easy any time soon.

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