American taste for soft toilet roll 'worse than driving Hummers' (from the Guardian)

Very interesting article:
American taste for soft toilet roll 'worse than driving Hummers' (from the Guardian)

Interesting facts from the article:

• More than 98% of the toilet roll sold in America comes from virgin forests, said Hershkowitz. In Europe and Latin America, up to 40% of toilet paper comes from recycled products.
• Americans already consume vastly more paper than any other country — about three times more per person than the average European, and 100 times more than the average person in China.
• Barely a third of the paper products sold in America are from recycled sources — most of it comes from virgin forests.

Thanks to M for sharing this!